May 4, 2026 This week's topic: Your ads readiness check. Hey friend, can we have an honest conversation today? I've been getting a lot of questions about paid social ads lately, and most of them sound the same. Some version of "I keep seeing people post screenshots of crazy ad results and I want to try it, where do I start?" And every single time, my answer is not what they expect. Pour yourself a Diet Coke. We're getting into it. MARKETING MINDSET ✨ From "I Have To Run Ads" to "I Get To...