🍹 If my brand were a cocktail, what would it be? (Sweet & bubbly? Strong & bold? A little spicy? Quiet and unassuming, with a kick?)
😆 What catchphrases do I naturally use? (“Listen, bestie…” or “OMG, you GUYS.”)
🛍 What’s something people ALWAYS associate with me? (For me? Diet Coke & my dogs running my life.)
Examples:
\n💄 A beauty consultant might say: “Listen, bestie, this foundation is like an Instagram filter—but in real life.”
💪 A fitness coach might say: “Sweat, sparkle, repeat.”
🕯 A candle seller might say: “If self-care had a scent, it would be THIS.”
If you become memorable, it's reinforcing how you want to be known and remembered. For example, I love pink Sharpies and I use them all the time when I'm doing live coaching. I even send them out for happy mail. So people naturally started telling me when they saw Sharpies on sale when they were out and about.
\nNow Sharpies don't have anything to do with what I sell. But it means that people are thinking about me when they're not with me - and THAT is how your personality shines through to create connection, so that selling becomes easier.
\nAction Step: Write down five words that describe your brand personality or objects that people could associate with you, and start owning them in your content!
\n➡️ DIG IN DEEPER ON THE BLOG |
\n\n\n | \n AI TIP \n✨LET AI HELP YOU FIND PERSONALITY CONTENT\nNow it might sound counterintuitive to have AI help you find personality content. \nThink of AI like a combo social mentor and therapist - especially if you don't feel particularly interesting, or like you have a story that anyone would want to hear. \nTry: Let AI take the overthinking off your plate, so you can focus on showing up with your awesome self. \nCreate a free account on ChatGPT. \n \n | \n\n |
\n | \n BUY OR BYE \n💬 CONVERSATION STARTERS\nIf you're stuck on HOW to start conversations and create space to share your story and personality, grab my 366 Social Media Engagement + Conversation Starters. Use them on any social channel or your own profile, to build connections with your audience. \nThe more you get to know people, the better you can serve them. \nGRAB IT HERE, on sale this week only! \n \n | \n\n |
\n | \n I know you might feel boring, or like you don't have a story worth sharing. \nIf you think back to when you started your business - WHY you started your business... that is the person you're trying to reach with your story. They probably feel a whole lot like you did then. What do they need to hear? What do they need to see? \nThat's what to show them in your personality content. 💗 \n | \n\n |
\n | \n\n Until next week, \nStay smart, stay sassy! \nP.S. Want more tips or AI prompts for each week's theme? I post one every single night over on Threads! Come follow along - I'm pretty sassy over there. 👀 \n | \n\n |
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