Today's business + marketing system: ChatGPT Shortcuts (aka: "Slash" Commands") Ever wish you could tell ChatGPT, “Do that thing I always do… but faster”? Good news, you can. I actually stumbled over this shortcut on TikTok, and had to immediately drop what I was doing and go try it. And wouldn't you know, it works exactly like it says! It's VERY slick - and now I use it all the time, specifically as part of my content cascade. Speaking of content cascade, we're going to backup to last week...
9 days ago • 2 min read
November 3, 2025 | v43 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Dial up the personality in your holiday content. MARKETING MINDSET ✨ AUTHENTICITY SELLS It's November, and Mariah has officially been unfrozen. Holiday marketing is here! You do not need to be the holiday version of QVC to make bank this season. Our opportunity (and dare I saw privilege) is to help people feel SEEN. Everyone is a little...
10 days ago • 3 min read
Today's business + marketing system: The 12x content cascade system It's no secret that I create a lot of content. It is a secret, however, HOW I do it. I mean, there's only one of me. 👀 I use what I call a content cascade, and talk about the same topic everywhere. So it looks like a lot of content, but is really the same content - remixed. It's incredibly easy to setup. And because we're in the holiday warmup window where ALL your social warmup is leading to future sales, I want each of your...
16 days ago • 3 min read
Today's business + marketing system: How to get cited by AI - we're starting with YouTube. ✅ MINDSET MINUTE There is a quiet shift happening in digital marketing, and I need to make sure you're not only aware of it, but understand how to capitalize on it. Because those who do? Well... let's just say - you'll be 100 miles ahead of those who figure this out a year from now. Here’s what’s changing: For the past decade, we’ve created content for consumers — the people who scroll, watch, click,...
23 days ago • 7 min read
October 20, 2025 | v41 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: What to post on YouTube when you don't think you're a YouTuber. This post contains affiliate links. View my affiliate policy HERE. MARKETING MINDSET ✨ FROM PERFORMER TO CONNECTOR Let’s be honest, friend, you’ve probably told yourself at least once: “I could never do YouTube. I’m not techy enough.” Or maybe, “I’m too old for that influencer...
24 days ago • 4 min read
Today's business + marketing system: Understanding the Instagram Funnel, and Using Stories to Drive Engagement ✅ MINDSET MINUTE Let’s be real for a second, Instagram can feel like a full-time job. Between Reels, Stories, carousels, and DMs, it’s easy to post and pray without really knowing how it all works together. So here’s your 10-minute system for this week: Understanding the Instagram Funnel (especially as we continue to ride into Q4 and holiday warmup!) Think of it like this: Reels +...
30 days ago • 3 min read
October 13, 2025 | v40 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: AI Marketing World debrief MARKETING MINDSET ✨ LEVERAGING AI WHILE STAYING HUMAN I attended the first-ever AI Marketing World 3-day conference in Dallas last week, and it was epic! So this week's Smart Systems/Sassy Selling newsletter is a bit different - I'm doing a debrief! I recorded 22 sessions over three days, and used AI to...
about 1 month ago • 4 min read
Today's business + marketing system: Creating a Sales Plan ✅ MINDSET MINUTE Yesterday we had our monthly coaching in my Elite Social Circle mastermind group. (Interested in learning more? CLICK HERE.) Anyhoo... I opened by asking how many people have ever built a sales plan for their business. Only about half of the Zoom attendees raised their hands. If you feel like you're a bit aimless in exactly how to create financial, sales, and marketing plans that work together, this is your week. This...
about 1 month ago • 2 min read
October 6, 2025 | v39 For social + direct selling women who want to embrace their story, master their systems, and grow their business. This week's topic: Creating a Marketing VIP List MARKETING MINDSET ✨ VIP ENERGY = SALES Picture this: the mall on Black Friday - crowds, chaos, everyone fighting over the last scented candle set. Now picture the VIP lounge at a concert - calm, fun, you’ve got the best view and a free drink in hand. That’s the difference between winging it with holiday sales...
about 1 month ago • 3 min read